Perhaps you think the term u201ccustomer serviceu201d is reserved only for those whose job descriptions include waiting on tables, assuaging disgruntled customers by answering calls, or being slaves to The Man. But thatu2019s simply not true.
nnCustomer service is not just a concept for the service industry. Indubitably, it is connected to the creation of value for your company, or any company for that matter. More importantly, it is also central to both your professional and personal relationships. Why? Because how you treat others determines your level of success. If you want to live a fuller life, then a lobotomy is required. You must constantly empty your cup of knowledge to make space for the new. As blurb inventor Frank Gelett Burgess once posited, u201cIf in the last few years you havenu2019t discarded a major opinion or acquired a new one, check your pulse, you may be dead.u201d
nnMost of us believe that customer service is solely for those on the front lines of a service-oriented company: on the phone, handling complaints and taking orders. Most do not realize that customer service permeates all areas of our existence. It is a cable that strings-up our day-to-day events into one cohesive ball of integrity.
nnFrom our personal lives to the professional arena, customer service is the foundation from which everything stems from. Yes, every one of us participates in customer service and everyone is a customer. Each and every one. Each industry and corporation.
nnCito Beltran, in his Philippine Star column CTALK April 17, 2017 edition, stressed, u201cEven in media, it is all about customer needs.u201d There are no exceptions. You may not be waiting on people at a restaurant, you may not be manning the phone lines at a call center, but you are nonetheless applying or failing to apply the theories of customer serviceu2013and you are either maximizing or limiting your chances to grow and succeed in life.u00a0
nnSuccess is 80% u201chuman engineeringu201d and 20% u201ctechnical skillsu201d. Claim and aim the proven systems of customer service as your own and you will be promoted, your business will grow, your income will increase, and most importantly, your relationships will flourish!
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nnThis article is an excerpt from the upcoming book, u201cMake Service Cool,u201d by Mondo Castro.
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Mondo C. Castro, MBA is trainer, coach, and speaker. He is also a member of the John Maxwell Team, a Gallup International Strengths Coach, a Genos International Emotional Intelligence practitioner, a Dale Carnegie trainer, a FranklinCovey facilitator, and an International Society of Neuro-Semantics META-NLP practitioner.
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