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3 min read“You won’t get people to hold their opinions just because you hold back yours, so you might as well stand up and be counted.” -Anonymous, Baggage ReclaimFrom the USA, to Europe, to the Asia Pacific region, Filipino workers are appreciated and preferred to other immigrant workers.“What do you like about Filipino workers?” I asked an American executive a few years back. “American workers always have one eye on the clock. Our Filipino workers don’t leave until their work gets done—makes a big difference.” The response was quick and heartfelt.It becomes an enigma then if, despite the obvious benefits of hiring Filipinos, majority…
Basic Questions to Ask in Generational MarketingSales & Marketing

Basic Questions to Ask in Generational Marketing

3 min readIf you put a 73-year-old and a 23-year-old in a room and tell them that you’re going to follow them, you should expect two very different reactions. The 73-year-old will probably tense up and ask why, maybe even call the police if they’re the type. The 23-year-old, on the other hand, will give you their Instagram handle.These two people come from very different generations. These generational differences are important to take note of not only when it comes to being “followed”, but more importantly, when it comes to marketing. Here’s a list of handy questions to ask when you’re thinking…

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